INAUGURAL MOJITO FIESTA AT CLARKE QUAY AND ISLAND-WIDE

Our team conceptualised the Fiesta and 5 large-scale events, and pitched for funding for Bacardi to make this a larger scale event. Bacardi received good brand awareness and a major funding from the Singapore Tourism Board (STB). PR, marketing, design concepts, and installation were done by us. Bacardi-Martini engaged ENCE to conceptualise and execute this island-wide festival for the Bacardi Mojito. The ENCE Group handled the public relations, design and concept for the fiesta. Fiesta activities spanning 10 days included Cuban Jazz at the Asian Civilisation Museum, a Salsa extravaganza at Clarke Quay Fountain Square, a Mojito Discovery Tour across outlets in Clarke Quay, the first outdoor Bacardi-Martini Grand Prix and Mojito specials across 56 outlets island-wide. ENCE brought in STB as a supporter of the Fiesta, and worked with the agency on the promotion of the fiesta during the Singapore River Festival 2009.