by Eminence event | Aug 9, 2020 | Event Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Eminence event | Jul 16, 2020 | Event Marketing Tips
All professional planners know that events are like every big festive holiday. The day itself has the most attention, but it is what you do in the lead up to the event that determines its success! For any type of event – exhibition or roadshow, dinner & dance or...
by Eminence event | Jun 9, 2020 | Event Marketing Tips
Marketers are competing for attention in an ever more crowded environment. As a result, marketers are having to reach decision-makers with more targeted campaigns, with more pressure to improve on ROI (Return on Investment). One of the key ways in which marketers are...
by Eminence event | Mar 31, 2020 | Event Marketing Tips
SPOTLIGHT ON MILLENNIALS: THREE THINGS IN EVENTS THAT MILLENNIALS RESPOND TO They may be young, but they are aware of what they want from your event. Here are three things you should focus on to get them tuned in. CREATE AN EXPERIENCE THEY VALUE Unlike baby boomers,...
by Eminence event | Mar 31, 2020 | Event Marketing Tips
EVENTS MANAGEMENT HAS GONE ONLINE! Events and events planning are not the same today as they used to be some years ago. The old models are falling away and the internet is enabling new, dynamic formats of events to come to the surface and be considered by planners and...
by Eminence event | Mar 31, 2020 | Event Marketing Tips
DIVERSITY IN EVENTS: TIPS TO MAXIMISE DIVERSITY AND INCLUSION In any event, the audience is the central part. Once you get the hang of your audience, every experience you create helps foster an ideal relationship with them. Event managers can make a jump start and...
