by Eminence event | Feb 12, 2021 | Event Marketing Tips
At the peak of digital transformation and innovation, smartphones have been integrated into most people’s daily lives, and along with it came a strong social media presence, with almost half of the world’s population using some form of social media. According to...
by Eminence event | Jan 21, 2021 | Event Marketing Tips
Is it possible for a virtual event to be better than a physical one? We seem pretty desensitised by virtual meetings at this point in (Covid-19) time – mute yourself, share screen, raise questions in the Q&A chat, laggy videos that play through Zoom… The novelty...
by Eminence event | Nov 23, 2020 | Event Marketing Tips
Events are looking a whole lot different these days. Instead of registration tables with snaking queues, there are SafeEntry signs, swabbing stations and screening counters. Instead of packed stadiums, event halls or theatres, we meet each other online. Instead of...
by Eminence event | Aug 9, 2020 | Event Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Eminence event | Jul 16, 2020 | Event Marketing Tips
All professional planners know that events are like every big festive holiday. The day itself has the most attention, but it is what you do in the lead up to the event that determines its success! For any type of event – exhibition or roadshow, dinner & dance or...
by Eminence event | Jun 9, 2020 | Event Marketing Tips
Marketers are competing for attention in an ever more crowded environment. As a result, marketers are having to reach decision-makers with more targeted campaigns, with more pressure to improve on ROI (Return on Investment). One of the key ways in which marketers are...
